We received this in the mail the other day:
What's a mandala, you ask?
"What's that you say? You'd like some food? Well, take a moment to look into this mandala... it will help you concentrate on something other than your hunger."
And forget budgeting money for more media campaigns. Just slap a picture of this thing right next to the picture of a hungry person, and the awareness will just start flowing. People will be skipping towards the street vendors and buying tacos and hot dogs and handing them to the homeless wandering the streets.
I believe in the power of the mandala. You should too.